I'm Simanga Mashego, a young dynamic digital/Multimedia designer making waves in Johannesburg. I live and breathe design, and i'm fueled by creating awesome stuff.
I create beautiful and meaningful motion design, Design isn't just my talent, it's also my passion.
The Pele memorial tribute video, commissioned by SABC Sport, is a heartfelt homage to the iconic soccer legend, Pele. The primary goal of this project was to create a visually engaging and emotionally resonant animated video that pays tribute to Pele's remarkable life and contributions to the world of soccer.
The memorial tribute video stands as a heartfelt homage to a soccer legend. It is a testament to the impact Pele had on the world of sports and aims to resonate with soccer fans and all those who admired the man behind the player.
Contribution to the project:My responsibility was conceptualizing and animating this video
The Ask: we wwere tasked to craete a post that will tease the new cooking show to the channel. The post had to be engaging and create mistery on the new show that being introduced
Contribution to the project:My responsibility was to conceptualize and animate the teaser post.
Channel a better you
Contribution to the project:My responsibility was to conceptualize the animation's visual language for the appointment viewing posts.
The request: SABC, our client, tasked us with developing a summer campaign highlighting S1 content and positioning S1 as the go-to channel for refreshing summer entertainment.
Contribution to the project:My responsibility was to conceptualize the animation's visual language for this campaign.
The "ANGEKE BAS'KHONE" campaign aimed to showcase the unparalleled quality of SABC 1's local content, positioning it as a fiery and unique offering that stands out among other television stations. The objective was to resonate with the audience, emphasizing that SABC 1 delivers exceptional, culturally rich programming that can't be found elsewhere.
The animated end boards successfully contribute to the overall "ANGEKE BAS'KHONE" campaign, enhancing the brand image of SABC 1 and reinforcing its position as the go-to destination for compelling local content. The campaign effectively communicates the station's commitment to delivering unmatched entertainment that resonates with its diverse audience.
Contribution to the project:My responsibility was to conceptualize and animate the TVC endbords for this campaign.
Encourage South Africans to pay their TV licenses by illustrating the vibrant and exciting world that opens up when they do.
Contribution to the project:My responsibility was to conceptualize the animation's visual language for this campaign.
The Ask: Get cans into hands!
Execute disruptive and captivating tactical activations that drive consideration and trial.
Contribution to the project:My responsibility was to animate the case study video for this campaign which won a bronze at The Bookmarks Awards
Objective:The "Rady to Drink (RTD) Can Renders" project was undertaken in collaboration with Absolut, a renowned brand in the alcohol industry. The primary goal of this project was to provide a vivid visualization of the RTD cans, offering consumers a sneak peek into what they can expect from this exciting line of ready-to-drink beverages.
Approach:To bring this project to life, I utilized Blender3d, a powerful 3D modeling and rendering software. This tool allowed for the creation of highly detailed and realistic representations of the RTD cans. Through meticulous attention to lighting, texture, and composition, each render was meticulously crafted to showcase the product in its most appealing form.
Contribution to the project:My responsibility was to create bottle renders for Absolut RTD based from thhe flat files that was supplied
The objective of this communication strategy is to enhance brand recognition, encourage product trial and consumption, and generate positive discussions about the brand among consumers.
However, a challenge arises as Kenyan consumers do not perceive Del Monte as a 100% fruit juice due to the inclusion of pineapple extract sweeteners.
To address this, our approach involves crafting engaging posts that highlight Del Monte's composition from 100% fruits, sweetened exclusively with natural pineapple extract.
Contribution to the project:My responsibility was to conceptualize and create captivating social media posts for Del Monte(Kenya)
The Ask: Develop a retail campaign that drives the presence, education, trial and retention of Telkom Postpaid Long-Term Evolution (4G LTE) consumer and business proposition during the Easter mini-peak season and to assist Telkom’s challenger position in the telecommunications market within the Broadband leadership segment of the business.
The approach: Telkom is a brand that strives to connect people from all walks of life from family and friends, to business partners and colleagues. The democratisation of connection is at the heart of the brand purpose all are welcome, we won’t leave anyone behind. Connection for me, means connection for you and that’s Monate Contribution to the project:
My responsibility was to animate the create the experiential spaces and animate on-air asserts like squeezebacks.
The Ask: Animate a TVC for Telkom's Big Deal
Contribution to the project:My responsibility was to animate the TVC based on the story board and previous files(basically a roll out).
The task at hand is to develop an activation kit specifically designed for festive events. These activations are intended to familiarize the South African market with Bumbu, with the ultimate goal of increasing awareness and driving conversions in premium nightclubs.
Contribution to the project:My responsibility was to conceptualize and visualise the user journey on how it will look like on the ground
The Ask: The agency has been tasked with elevating Luc Belaire’s brand experience for their target consumers through innovative activations in an effort to reintroduce the Luc Belaire brand to the South African public.
Contribution to the project:My responsibility was to conceptualize and visualise the user journey on how it will look like on the ground
In collaboration with Jameson, I had the pleasure of designing and executing a captivating holiday campaign featuring the Jameson Gifting Advent Calendar and the iconic Jameson Christmas Tree. The primary goal of this project was to enhance brand visibility, establish a strong association between Jameson Original and the festive season, and ultimately drive customer engagement and conversions in-store.
Contribution to the project:My responsibility was to visualise the Festive activation elements.
Objective: The primary goal of this project was to create a captivating Point of Sale (Gondola End) design to maximize visibility and entice potential customers to choose Ballentines. Given the challenge of introducing the 7-year-old bottle to the South African market, the design needed to emphasize its unique features and allure.
Approach: Employing a fusion of design acumen and 3D visualization, Blender3D played a pivotal role in bringing the concept to life. By meticulously crafting a Gondola End that accentuates the Ballentines brand and showcases the distinctive characteristics of the 7-year-old bottle, we aimed to capture the attention of consumers and leave a lasting impression.
Contribution to the project:My responsibility was to conceptualize and visualise this bespoke Gondola end for Balentines.
Objective: The primary goal of this project was to mockup innovative retail solutions that showcase Johnnie Walker's iconic brand in a visually striking and engaging manner.
Contribution to the project:My responsibility was to conceptualize and visualise the retail solutions
The entire event will be made up of different experiential zones. From different flavours and tastes of our highball mixers, to new ways of experiencing music, every touchpoint will challenge convention.
Contribution to the project:My responsibility was to conceptualize and visualise the user journey.
I needed to design a 360 Photo Booth featuring a green screen, allowing users to be seamlessly integrated into a captivating virtual environment.
Contribution to the project:My responsibility was to render the 360 booth.
I was tasked with producing an invitation video for an Effie event. The video aimed to highlight the panel speakers and outline the day's topics.
Contribution to the project:My responsibility was to animate the social media posts.
In celebration of its semi-centennial in Kenya, I&M Bank embarked on a transformative journey to shift public perception from being solely a Business-to-Business (B2B) institution to an inclusive and consumer-centric entity. The Manifesto Video, a pivotal component of this campaign, served as a powerful tool to engage a diverse audience, and promote the bank's consumer-focused services.
Contribution to the project:I did the stitching and animation for this manifesto video
In collaboration with Vodacom's dynamic sales team, I had the exciting opportunity to craft a compelling Manifesto Video for their business and sales conference held in 2022. The primary goal of this animated video was to establish a powerful and inspiring manifest that resonated with the ethos of Vodacom and set the tone for the conference.
The final Manifesto Video successfully captured the essence of Vodacom's mission, providing a visual anchor for the sales conference. The animated elements not only enhanced the impact of the manifesto but also created a memorable and motivational experience for the Vodacom sales team.
Contribution to the project:I did the stitching and animation for this manifesto video
I enjoy every step of the design process, from discussion and collaboration to concept and execution
Mr Mashego excelled in the practical component (community newspaper layout) of AED300T. He was able to create basic newspaper layout pages in Adobe InDesign that exhibited good focus, sound layout skills and creativity...Mr Mashego was exposed to magazine layout.His magazine pages showcased his creative approach to designing visually appealing content.